online workshop
Pitch + Get Press
Get Press for Your Small Business
By shira gill
& laura fenton
If you've ever assumed press was reserved for bigger brands, or wondered how to get your business in front of the right people without spending thousands on a publicist — this workshop is for you.
Enroll Now
Program Overview
In this 90-minute pre-recorded workshop, you'll learn everything you need to pitch and land meaningful press and media placements — including podcasts — without investing thousands in a PR company. And you don't need any prior press or connections to get started. Shira has pitched and landed her own features in Real Simple, Goop, The New York Times, TIME, The Washington Post, The Wall Street Journal, Dwell, House Beautiful, Domino, and Good Morning America.
Laura has worked as a journalist and editor in NYC for over twenty years at top publications including Real Simple, Parents, and Good Housekeeping. She knows exactly what editors are looking for — and what makes them say yes.
Together, we're sharing every tool, template, and tactic you need to confidently pitch your work and land impactful press coverage.
What You’ll Get
LEARN A STEP-BY-STEP PROCESS FOR PITCHING EDITORS — even if you have zero press experience or industry connections
CRAFT A PITCH EDITORS ACTUALLY OPEN — nail the subject line, hook, and angle that makes journalists say yes
BUILD A MEDIA LIST THAT WORKS — identify the journalists, podcasters, and editors who cover your niche and actually want to hear from you
LEVERAGE COVERAGE TO GROW YOUR BUSINESS — learn how one piece of press can fuel your website, social, and sales for months
CREATE A REPEATABLE PR SYSTEM — walk away with a simple, sustainable process you can run yourself every month
WRITE A BIO AND BACK STORY THAT OPENS DOORS — craft a pitch-ready bio so editors immediately understand who you are and why you're the expert they need.
Get Buzz for Your Business
90-Minute Pre-Recorded Workshop — $97
90-Minute Pre-Recorded Workshop
Unlimited access — watch on your schedule, revisit anytime.
Get an insider's look at the current media landscape from two seasoned industry pros, plus everything you need to hit the ground running: the Be Your Own Publicist workbook and resource guide, a press tracker, and our little black book of email conventions.
